University Projects

We agreed to update our storyboard to make our motion graphic simpler, therefore I redrew our storyboard using our desired drawing style. While I was drawing the storyboard, I asked Anja what expression I should give to the Mum as I wasn't sure. This is our updated storyboard: Title page I put this into PDF form and e-mailed this to Julian so that he could send our storyboard to Ocado for feedback.

25 people in total participated in our survey. Results from this survey influenced some of our decisions when finalising our motion graphic ad. 1) What is your favourite cuisine? 48% of participants stated that Italian food was their favourite cuisine followed closely by Indian food at 12%. These results may be biased due to my family and friends mainly being predominantly Italian and Anja's family being Indian as we shared this survey with the people we knew. When filtering this down to participants who have shopped at Ocado, we discovered that this equated to 6 individuals. Once filtered down, these participants liked Italian and Indian food equally. However, this may be biased as mentioned previously. When collecting these results, they aided our decision on choosing Italian food as our international food in our motion ad. Improvements - In future, a wider audience would have given us more of an insight into what cuisines are the most popular. With 25

After submitting our storyboard to Julian he suggested that we change some of the elements to make our motion graphic flow better. We agreed that these were good ideas as making our idea simpler will appeal more to the target audience of Mum's as this style of drawing reminds them of their children's drawings. Therefore I drew characters using this new design style based off off Stickin' around.