University Projects

When applying for this project not a lot of information was shared about the client and therefore Senad Begic had to confirm information that I had originally written in the brief and fill in the parts that I did not know.

While skyping with Senad, he explained more about the client and target audience. Client (Stength & Movement Federation) Young, fitness enthusiasts who are aged 26 Based in Salzberg, Austria Skilled in differnet fields e.g. Cross-fit, Gym, Martial Arts, Yoga etc Moving to a new premisis Target Audience Young people Older people who still want to feel young  Individuals who would like to take different disiplines under one roof Logo Design Claim "witness the fitness" Can shorten company name to SMF Crazy/experimental design Not to include traditional colours (e.g. navy blue, dark red etc.) Should include non-traditional colours (e.g. bright colours, neon colours etc.) Avoid Serif fonts Would like to stand out from the regular fitness approach Needs to fit with all disciplines (e.g. Cross-fit, Gym, Martial Arts, Yoga etc.) More similar to sports brands (e.g. Nike, Addidas etc.) After looking at my moodboard Senad believes that the client i

Senad suggested that speaking over Skype would be more efficient to deliver information about my brief and moodboard to me. At 4pm Senad called me via skype where we spoke about the project in more detail, the client and target audeince. 

As the deadline was approaching, I initially contacted Senad via LinkedIn as I didn't have his contact details (E-mail, Slack, Skype etc.) however as it got closer to Christmas it became quite difficult to communicate. Once I had recieved Senad's e-mail, I e-mailed him my brief ready for him to view the next day when he was in the office, however I didn't get a response.  I was invited to the UH/MiamMiam Slack group where I messaged Senad further however I again didn't recieve a response. I understood that I had messaged Senad on Christmas Eve and therefore he was most likely not in the office on this date. When I did recieve a response after I had sent another message it was the 27th and asked whether he would like to see the mood board I had prepared for him to see. The day after (December 28th) he asked me to sent it to him, which I did on Slack. I didn't recieve a response which may have been due to preparation for New Years Eve/Day and there

As a starting point for this project I decided create a mood board including already-existing logos of fitness companies so that I would be able to gain a better idea on what the client is looking for in terms of the logo design. After searching through Google Images/Pinterest, I collated logos and created this mood board which I sent to Senad to give me feedback on.