University Projects

I recieved feedback from Micheal and Char about my mood board. Char seemed to be confused bby my thought process however Micheal saw that I was thinking in the right direction. Some of the feedback did seem contridictory however collectively this will help me improve my overall design of the microsite. The overall message I got from this feedback was: Colour palette - Good choice (Limit the amount of colours going to be used) Typography - Good choice (Both like moe font, rather than the traditional font) Food Photography - Contridicts each other slightly, avoid beige colours (Use only top-down imagery/far away) Cultural Photography - My intention with this photography was to just use a couple of images for the header so that the site has a cultural aspect to it (to be consistent with the already-existing microsites in the cusine section)

I decided to look at the already-existing microsites that Ocado had designed for other World Food's. Each microsite varies in size and style depending on which cuisine the site is for.  All of the microsites seem to share some aspects in common: Image for a header with writing overlayed explaining what the cuisine is Different sections for different relating to that specific cuisine Includes a food cupboard and offers Some include the flag of that country Some have menu's while others have a navigation bar or have images used to navigate different sections Images that relate to that cuisine I searched on the mobile version on the site for a microsite that had been designed for mobile view however I only found one for the Italian cuisine. As the buttons are listed this takes up a lot of room which I don't want to do with my microsite.

I drew more sketches taking into consideration the research I had done previously and sent this to Senad. My favourite drawing is of the tiger as I feel as though this is brings across this training style as hardcore.