University Projects

Ocado is unlike any other supermarket as they are a tech company that sells groceries. This is compared to a physical supermarket which would have a store as well as an online shopping platform. When we visited Ocado on a site tour they mentioned that they have specific company values which are also found on their website. Ocado are currently offering new customers an incentive for joining Ocado. They are offered 30% off their first grocery shop and free deliveries for a year if you spend a minimum of £60. Already existing customers can purchase a smart pass which has the following benefits: No charges on your delivery Exclusive discounts and offers 10% off big brands Priority access during Christmas  Samples, gifts and an Ocadolife magazine subscription Anniversary gifts Carrier bag recycle bonus scheme If you hand back used carrier bags to the delivery driver you'll be given 5p for every bag given back which will be discounted from your order total. Thi

While brainstorming, Anja and I discussed adding sound to our motion graphic. As we wanted a young child to voice our ad (as this may make the ad more relatable to the watcher), we began thinking about what we would like the child to say and therefore created a script channel on Slack. Discussion about the script Discussing the script in more detail

Anja and I developed our concept further.  We tried to come up with solutions to the question, "Why would mum's would want to buy international food at Ocado?"  We developed our concept further by giving our ad a scenario of how a Mum may end up needing to use Ocado to buy international food.  We still want to include the positives of Ocado's delivery service and spoke about some next steps for our concept. We decided to choose Italy as our region. Anja researched some pasta's (gnocchi) which you wouldn't usually have in your cupboard which may be added to a traditional Italian recipe which may be a reason as to why the Mum wants to use Ocado.

Anja and I created a survey channel on Slack where we discussed some ideas and questions for our research. A survey will help us gain information about why individuals (specifically our target audience) like to shop at Ocado. We wanted to relate this survey to international food as well as general research about shoppers as this is an aspect we need to focus on in our brief.