University Projects

I read some extracts from books and articles about packaging design and what makes packaging design successful. From the article, GeambaŞu (2017) stated, “The packaging must have aesthetic appeal to attract customers but also at the same time meet the requirements for data product assortment.” This is important in creating a successful product as it must appeal to the target audience but also have characteristics that allow a company to sell different types of the same products well. (Study.com, 2018) This applies to the instant coffee range as I may include different flavours/blends and from the definition of product assortment from Study.com, my brand will need to have breadth, length, depth and consistency in order for it to be successful. GeambaŞu (2017) also states that, "The  packaging design of high quality draws attention and provokes the buyer and the label attached to package aid the purchase decision of the customers." Therefore it is important that my pa...

After conducting some research on Pinterest and creating a board with urban images, I attempted to stick with this theme when looking for instant coffee brands. I looked for brands with bright bold colours that I believed would appeal to my target audience.

I created a Pinterest board where I included pictures of urban art and other images that appeared after searching the word "Urban". I specifically created this mood board with the intent of gaining a closer insight into my target audience. The brief states that the consumer is young and urban. By researching and understanding what is considered "urban" allows me to incorporate this into my design so that my instant coffee brand will appeal to this audience. The colours used in urban art etc. are very bold, bright colours and include abstract or graffiti-like designs. Therefore taking this research into consideration, I will make sure to use bright bold colours with a modern design approach.

I decided that I wanted to pick a topic from the Design and Visual area on the presentation exercise list given as this area interested me the most. The topic I picked was: Prepare and present packaging design ideas on behalf of Ogilvy for the launch of a brand new instant-coffee range targeted at young, urban consumers. I found this topic the most interesting and want to include my own packaging ideas in the presentation. I brainstormed some ideas for logo designs and concepts while creating an urban mood board on Pinterest so that my design would be appealing to my target audience.

I have been thinking about what I would like my portfolio site to look like and therefore have drawn some design ideas.

Anja and I have been brainstorming more ideas for our motion graphic concept. We are heading in the direction of basing some of our motion graphic on the more personalised delivery service that you get with Ocado that you don't get with other companies as we see this as quite a positive. Brainstorm Conversation For example at Ocado, your delivery receipt feels a bit more special as it feels as though it is written by the delivery driver. I also like the extra addition of adding which van the delivery will be in. Bibliography Pinterest (n.d.) Coffee Jar . [Online] Available at: https://i.pinimg.com/originals/70/f0/59/70f059d2e86ec77e47676221e611b62f.png. [Accessed: 21 October 2018].

After completing some basic research on Ocado and their competitors, I sent a link to Anja via the comment section of our research card on Trello. This immediately sent a notification to our general channel on Slack. This shows how Trello and Slack integrate together well.

I decided to research and compare a number of popular supermarkets to Ocado. "This statistic illustrates the market share of grocery stores in Great Britain from August 2012 to August 2018. In the 12 weeks to August 12, 2018, Tesco's market share stood at 27.4 percent. Compared to a corresponding period in previous years, Tesco has progressively lost its share, while the discounters Aldi and Lidl have both gained share every year over the same 12 week periods. Prior to the popularity of the discounters, the grocery retail market was dominated by the 'big four' supermarkets: Tesco, Sainsbury's, Asda and Morrisons. On the back of the economic recession and an inflation, however, consumer behavior has shifted in favor of cheaper alternatives and discount supermarkets. The resulting 'price wars' has led to supermarkets lowering their prices and the highest share of food volume sales on promotion in Europe. Crucially, this has caused increased volatility in...

Ocado offer online shopping to customers. A delivery fee is included and varies depending on the date and time of the delivery slot however your first delivery is free. After the first delivery, delivery charges apply to your order. However Ocado do offer a Smart Pass Saver which can be useful to customers who online shop frequently at Ocado. At Ocado, you need to spend  a minimum of £40  to checkout. Ocado offer two delivery plans.  Anytime Free delivery anytime, 7 days a week for: 12 Months = £109.99 (£9.17/month) 6 Months = £49.99 (£8.33/month) 1 Month = £10.99 (£10.99/month) Midweek Delivery anytime only on Tuesday, Wednesday and/or Thursday for: 12 Months  = £59.99 (£5.00/month) 6 Months  = £34.99 (£5.83/month) 1 Month = £6.99 (£6.99/month)  Bibliography Ocado (2018) Ocado . [Online] Available at: https://www.ocado.com/webshop/startWebshop.do. [Accessed: 20 October 2018]. Ocado (2018) F...

ASDA offer online shopping to customers. A delivery fee is included and varies depending on the date and time of the delivery slot. From 08:00 - 12:00, the highest charge this week is £6.50 while the lowest charge is £2.50. The minimum order is £40 otherwise you are unable to checkout. However ASDA do offer a delivery Saver which can be useful to customers who online shop frequently at ASDA.  At ASDA, you need to spend  a minimum of £40 to checkout. ASDA offer two delivery passes.  Anytime Free delivery anytime, 7 days a week for: 12 Months = £55.00 or £5.00/month 6 Months = £35.00 or £6.00/month Midweek Delivery anytime only on Tuesday, Wednesday and/or Thursday for: One off payment of £24.00 Bibliography ASDA (2018)  Unlimited Grocery Deliveries . [Online] Available at: https://groceries.asda.com/delivery-pass. [Accessed: 20 October 2018].

Sainsbury's offer online shopping to customers. A delivery fee is included and varies depending on the date and time of the delivery slot. From 08:00 - 12:00, the highest charge this week is £6.50 while the lowest charge is £2.00 if your order is over £40, otherwise the delivery charge for orders under £40 defaults to £7.00. The minimum order is £25 otherwise you are unable to checkout. Currently, if your order is over £100, you qualify for free delivery if delivered on Monday to Thursday after 2pm. For your delivery to include carrier bags an additional fee of 40p per order is included. Morning Delivery Slot Prices from October 21 - October 27 However Sainsburys do offer a delivery pass which can be useful to customers who online shop frequently at Sainsburys.  At Sainsburys, as long as you spend  a minimum of £40 , you will not be charged a delivery fee. Sainsbury's offer two delivery passes.  Anytime Pass Delivery anytime 7 da...

The current highest market shareholder Tesco, offer online shopping to customers. A delivery fee is included and varies depending on the date and time of the delivery slot. From 08:00 - 12:00, the highest charge this week is £7.00 while the lowest charge is £3.00 if you want your order delivered within a one hour slot. Alternatively, you can choose a flexi slot for your order to be delivered by. From 08:00 - 12:00, the highest charge this week is £4.00 while the lowest charge is £1.50. If your order is under £40, a minimum basket charge of £4.00 is added to your bill. For your delivery to include carrier bags an additional fee of 40p per order is included. Delivery Fixed 1hr Slot Prices from October 21 - October 27 Delivery Flexi Slot Prices from October 21 - October 27 However Tesco do offer a delivery Saver which can be useful to customers who online shop frequently at Tesco.  At Tescos, as long as you spend  a minimum of £40 , you will not ...