University Projects

Our group exercise went really well! We were briefed by Ogilvy to create a solution to attract already-existing and new customers to the Galleria in Hatfield.  We had forty minutes in total where we spent five minutes re-reading the brief and brainstorming our own ideas while we spent twenty-five minutes discussing our ideas with the group. Ten minutes were spent explaining our idea to the members at Ogilvy. Seetal used her phone as a stopwatch so that we didn't go over the time provided. In our group we came up with the idea of creating a Galleria app to solve this problem. After searching on the app store we realised that an app for the Galleria doesn't already exist however the Galleria does already have a website but it isn't very informative. Therefore we came up with ideas for content and we discussed adding events which will be able to attract customers.  Mel came up with the idea of a sporting event as there are a lot of sportswear outlets in the Ga...

I presented my instant coffee packaging design presentation which went well. My whole presentation took under 5 minutes however I don't feel like I was under by a large amount. When I was practicing my presentation I was averaging at 4:40, 5:00 and 5:10 and therefore I must have been talking faster than I had practiced due to being nervous. As there was no sense of time in the box, it was difficult to judge when the allocated amount of time was reached and therefore preferred to be under the time allocated in this situation rather than be stopped and unable to deliver all of my content/presentation. I brought extra assets to aid my presentation. I printed off my mood boards twice (one copy for the assessor and another copy for everyone else) and displayed a physical jar mockup. I used a presentation clicker for my presentation as this meant that I didn't have to lean over my laptop to change the slides. This also meant that I was able to focus more on what I was saying rath...

The interview exercise was the first activity that my group had to complete at the assessment centre. I found this exercise the most challenging as I struggled to explain situations where the question related to a scenario that has happened previously. Although I practised using the STAR technique the day before my interview, I wasn't able to easily use this during the interview. I didn't relate the company to the answers I gave during the interview and felt unprepared. I found it difficult to come up with a question to ask the interviewer and made the mistake of asking about Ogilvy's design process due to being nervous. On reflection, I could have given myself more time to practice answering interview questions as I always struggle with interviews.

We met at forum at 8:30 to take the coach at 9:00 as two coaches were stuck at Welham Green and London Colney we decided to share the bus with the Engineering students who were also participating in the activities in the assessment centre.  On the coach with Ollie When we arrived at Watford stadium we were taken to the Sir Elton John suite where we were briefed for the day.   This was the view of the stadium from the Sir Elton John suite. Sophie briefed us on our assessment centre day, activities and feedback and how to understand the grid system on the printouts that were given. I was in group 31 which meant that I had the interview exercise from 10:00 - 11:00 in the gallery while the rest of my class in group 30 had the presentation exercise. From 11:00 - 12:00 I had the presentation exercise in box 10, then at 12:00 - 13:00 I joined the rest of my class where both groups had to participate in the group exercise in box FX Pro and ...

I filled in the creative arts application form which I tailored specifically towards Ogilvy's creative technologist job role. For the last questions on the application form, I found thinking of situations and scenarios quite difficult.