University Projects

Anja and I have brainstormed our concept some more so that we can incorporate international food in our motion graphic. I have introduced the idea of sending a short message through our graphic, we are trying to solve the problem of, "What do mums want from a supermarket?". We were going on the direction of delivery before however this somehow needs to relate to international food which we have discussed in our conversation. We share our notes about what Ocado like in terms of design that we picked up while on our tour.

My Instant Coffee range is named, Instant "Happbeanness" which is a play on words for Happiness and incorporates the word bean for coffee bean.  The concept behind this name is due to coffee being able to re-energise you.  Therefore with instant coffee, because of how fast it is to make, this will grant you instant happiness.  In my opinion, this name is fun and fits the target audience of young urban consumers. I have created this logo for the packaging ideas part for the Instant coffee range. Using Key Lime (#E4EA8C) for the yellowy-green colour This logo will come in different colours e.g. the green space will be blue etc. for different favours/blends of coffee creating a sense of multiple different types of packaging for this coffee range. This is due to the previous research I conducted on Pinterest, where urban art commonly used bright, bold colours and had an abstract feel. From my instant coffee survey participants that lived in the city chos...

I decided to use two main fonts for my packaging design. The font, "school rules" is a free online font created by JasonNG which I chose because it is a handwritten sans-serif font. I thought this font would be appropriate to use for the main titles (Happbeanness title, coffee flavour text) on the packaging as it's a very unique looking font. Urban art is usually associated with graffiti and as school rules is a handwritten font it relates to graffiti in the sense that this is also be handwritten by using a spray can. As this instant coffee brand is for a young urban audience, this font fits with this audience. "Kohinoor Telugu" is sans-serif font that I decided to use for more important information as this font is very clear and easy to read. It is mainly used for the slogan (Instant coffee, Instant happiness) which is important for the consumer to see and understand so that the title of the coffee has meaning.

We visited Ocado in Hatfield and went on a tour of their offices. Outside Ocado Me, Anja and Ollie waiting to collect our visitor's passes I received a lanyard pass and was registered on the tour. We were spoken to by two members of the Ocado Retail team who gave us an introduction about Ocado and what they do as a business. Ocado describe themselves as a tech company that sell groceries instead of just an online supermarket. Ocado sell their technology to other companies, e.g. their unique mechanical grid system which organises the warehouse. Ocado support local companies, farmers and supplier as they believe this is important. They held a Britain’s next top supplier competition where they the winner would be contracted to supply their products to Ocado for 6 months. As they aren't a usual supermarket, Ocado find that they don't have true competitors that they can use as a benchmark. Streams of work Retention - Retain already existing custo...

I could have improved my survey questions in many different ways. Q1: What is your Gender? The only answers I allowed participants to select for this question was male and female. This is a problem as I could have made this question more inclusive for participants who identify as a different gender to male or female. One participant skipped this question which means that they didn't fit with either categories and therefore in future an "other" box may be a good option for those who identify as gender neutral etc. Q2: What is your Age? I could have improved this question by making the ranges between each age smaller. The ranges included 17 or younger, 18 - 20 and 21 - 29 which is quite a big jump and therefore in future could include a 21 - 25 and 26 - 29. I chose these age ranges because participants 17 or younger would usually be in primary/secondary school, participants 18 - 20 would usually be in college and 21 - 29 would either be in university or employment. ...

I conducted a basic market research survey on Instant Coffee packaging to understand what type of packaging appeals to young people. I did this so that I knew what type of packaging I was aiming to create and research to meet the target audience of young urban consumers. 100 people took part in my survey which was an amazing achievement! Q1: What is your Gender? I asked this question for general knowledge purposes so that I knew what gender was predominantly answering my survey. 1 participant skipped this question due to either preferring not to say their gender or their specific gender identity wasn't an option; for example identifying as gender fluid. Therefore from this question more females answered this survey than males with a difference of 13.14%. This means out of the 99 participants for this question, 13 more participants were female. Q2: What is your Age? I asked this question to ensure that individuals taking the survey were those of my target audience. T...