University Projects

Using ideas from my sketches, I decided to draw some ideas using a Wireframe approach.

Each group received one to one feedback on their motion graphic projects. Our feedback was very positive, the team mentioned that our ad was a nice emotive story and liked the fact our motion graphic was themed around family which revolved around a story - as other groups were missing this aspect.  They added that it was difficult to tell a story in a 10 - 20 second motion graphic and taking all factors into consideration we did well to convey our message across to our audience however a strong emotional connection was missing. Therefore they suggested that the shelf screen could be edited slightly to have more emphasis on the Grandma and her recipe. We explained that due to time constraints it would be difficult to spend more time on this frame and therefore the design team suggested that changing the scene slightly will help to make it more emotional. They suggested that the Grandma could be in the centre of the frame making her the main focus of the scene and change the

Anja and I introduced ourselves to Ocado's design team. During this slide Anja explained our concept and the story about the girl wanting the same meal her Grandma made her. I then explained that our concept is based on the idea of family mixed with tradition as they are having a traditional Italian meal (Grandmas recipe) and a modern touch as they are using technology to order the ingredients from Ocado. We refreshed Ocado on our storyboard as they had already seen it previously. Therefore we didn't go into too much detail however Anja explained that our storyboard illustrates the story and includes the transitions we wanted to use. I explained that we had another storyboard prior to this version that included some subtle differences for example, more text. We showed our motion graphic which we needed to replay as the sound was delayed the first time round. We showed the ad mockups that were created in the creative hub by Facebook. I explained that

We presented our motion graphic to Ocado's design team.  This consisted of:   Daniel (Senior Art Director)  Micheal (Head of Creative & Branding) Chris (Graphic & Motion Designer) Valentina (Freelance Motion Graphic Designer) We were the first group to present. Therefore, Anja and I refreshed the design team on our concept and storyboard and showed our motion graphic. Playing our motion graphic. Once all groups had finished presenting Micheal gave our some general feedback and congratulated us on our projects.