Motion Graphic: Presentation & Motion Graphic Feedback

Each group received one to one feedback on their motion graphic projects.

Our feedback was very positive, the team mentioned that our ad was a nice emotive story and liked the fact our motion graphic was themed around family which revolved around a story - as other groups were missing this aspect. 

They added that it was difficult to tell a story in a 10 - 20 second motion graphic and taking all factors into consideration we did well to convey our message across to our audience however a strong emotional connection was missing.

Therefore they suggested that the shelf screen could be edited slightly to have more emphasis on the Grandma and her recipe. We explained that due to time constraints it would be difficult to spend more time on this frame and therefore the design team suggested that changing the scene slightly will help to make it more emotional. They suggested that the Grandma could be in the centre of the frame making her the main focus of the scene and change the photo so that the Grandma has made the meal for the girl rather than having the Grandma by herself. This was suggested so that we could echo this at the end of the ad with the mother making the meal for the girl echoing the scene of the Grandma photo.

In terms of the design, Daniel mentioned that he liked that the logo contrasted well with the purple background colour we had chosen for our title frames and CTA frames. Valentina suggested we could have chosen a different food product to show on the shelf instead of gnocchi (such as tomato sauce) as this would be easier to see.



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