Website Marketing & Considerations

While researching Wordpress, I felt as though I was quite limited in terms of coding, design and templates. Therefore I decided the consider other options rather than wordpress as I felt as though I could gain a more professional result using a different method.

As I have prior experience coding websites from scratch using HTML, CSS, JavaScript and Bootstrap I decided that this may be the best option when reworking Ramsay Safety Solutions' website. I was however concerned about the marketing aspect of the website and decided to research this. Furthermore, I also contacted the marketing company that was managing this for Ramsay Safety Solutions' previous website to make sure that they would be able to market the site (as this was the main reason why I was continuing to use Wordpress).

Stuart assured me that they would be able to do this without the use of WordPress plugins.


Now that I gained an idea from Stuart of what needed to be included in the website, I researched these terms further.

For organic searches, I would need to include:
  • Title Tag
  • Meta Description Tag
  • Header Tags
  • Image Alt Tags
  • Nofollow Link Tags (which doesn't affect the website's SEO) Can be used when linking to websites with poor domain authority so that it doesn't affect the rankings of your site.
  • Follow Link Tags 
  • Links & Anchor Text Tags
  • Canoical Tags
Hand-coding the website will allow me to gain more knowledge in coding which may help in my future career. Learning basic marketing skills and incorporating this into the website will allow be beneficial in my learning.

Bibliography & References
NEILPATEL (n.d.). 7 Essential HTML Tags that Separate SEO Pros from the Rookies. [Online] Available at: https://neilpatel.com/blog/html-tags-for-seo/ [Accessed: 3 March 2019]   

 MARRS, M. (2017) Follow Links Vs. No Follow Links: Should You Care?. [Online] December 18th 2017. Available from: Wordstream.com https://www.wordstream.com/blog/ws/2013/07/24/follow-nofollow-links. [Accessed: 3rd March 2019].

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