[Research] Interactive Poster Design (4CTA1214)

Interactive posters can be physically interactive or interactive on screen.

Although this poster is not on screen, it is still interactive. When shaken the material (likely aluminium) makes a similar sound to thunder which works well as the image printed is of lightening.
The company, Saxofunny, make many different posters using this style of interactivity. This company uses a bubble wrap material to make a sound similar to the pressing of a key on a typewriter. The image printed is designed around the material it is printed on as the typewriter keys are based around one bubble in the wrap per key. When pushed, this bubble will make the desired sound - making this poster interactive and interesting.

However posters have developed to being used and viewed on screen. Using software such as Adobe Flash/Animate, animators and designers can digitally draw or re-create an already existing poster so that it can be interactive in different ways.

When posters are physical objects, the easiest way for them to be interactive is to play with the senses of sound and touch as well as sight to involve the viewer. However digitally designed posters will not be able to be touched and therefore can be interactive by allowing the viewer to play a game within the poster or watch a video. By animating part of the poster a different dimension is created in terms of poster design as this cannot be done using a physical poster.

This is an example of an interactive poster for on screen digital use. Compared to the physical posters the difference is huge.


Bibliography & References
Pinterest. (2017). Interactive Poster. [online] Available at: https://www.pinterest.co.uk/evilaka/interactive-poster/ [Accessed 30 Nov. 2017].

 Adsoftheworld.com. (2017). Saxsofunny Ambient Advert By DDB: Typewriter | Ads of the World™. [online] Available at: http://www.adsoftheworld.com/media/ambient/saxsofunny_typewriter [Accessed 30 Nov. 2017].

JON SOUL (2014). FLASH POSTER DESIGN. [video] Available at: https://www.youtube.com/watch?v=zGN2XaFM3_I [Accessed 30 Nov. 2017].

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