Motion Graphic: Call To Action Button Process

Anja originally designed the CTA button which I refined by removing the shapes outline and aligned the text to the shape so that it was centralised. The shape was based on Ocado's logo.

Version 1

Version 2

We realised soon after that we didn't need to design this as this was included in the advertising options when posting to Facebook and/or Instagram.




The only call to action button that was appropriate and related to Ocado's services was the 'Shop Now' button which was linked to the Ocado website.

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