[Research] Traditional Poster Design (4CTA1214)


As you can see from the superman poster, there are only four main colours used which includes red, blue, yellow and brown. All elements are filled in with block colours with no shading which was a common colour theme for traditional posters of this kind.

This poster may have been used to advertise a new Superman comic or movie depending on the year it was created.

The expression on the characters face fits the title shown on the poster explaining that he is returning.


This poster advertised Coca Cola, and looks as though this specific poster was used in the USA - due to the currency used.

The whole aim of the poster is to incorporate this drink into working peoples daily lives. This is seen by the slogan, 'Work refreshed' and the small graphics on the bottom right of the poster. Displayed is a man working in a factory environment and a lady is working in an office environment both drinking cola during their breaks - to feel refreshed.

In some ways the bottle and drink itself looks refreshing and visually tricks you into thinking that you need this drink to feel refreshed. The hand holding the drink is in the foreground and almost looks as though the cola is a trophy/reward for all the hard work done.

Coca Cola's signature red colour really 'pops' and draws your attention to the branding while more browny colours are used in the rest of the advertisement signifying the drink itself.


This poster was created to advertise Nestles' chocolate in 1967. It mainly sticks to a 'brown' colour scheme with orangey tints to represent the chocolate and possibly toffee. The warm colour of chocolate really draws you into the advertisement and subconsciously makes you want to eat chocolate.

Moreover, the font used is specific to Nestle and was a big part of their branding while a small paragraph on the right of the advertisement explains the history behind the chocolate drawing you further into the advertisement.

The Nestle chocolate sign is broken either signifying that someone has broken it into pieces because the chocolate itself was so irresistible that they had to eat part of it.





Bibliography & References
Pinterest. (2017). Superheroes and Villians. [online] Available at: https://www.pinterest.com/pin/22729173089655615/ [Accessed 30 Nov. 2017].

 Pinterest. (2017). Best 25+ Coke ad ideas on Pinterest | Vintage coke, Vintage coca cola and Coca cola refreshments. [online] Available at: https://www.pinterest.com/explore/coke-ad/ [Accessed 30 Nov. 2017].

 Pinterest. (2017). Packaging and Lettering. [online] Available at: https://www.pinterest.co.uk/pin/387028161698904565/?lp=true [Accessed 30 Nov. 2017].

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