App Gamification - WhatsApp: Benefits of App Gamification

Gamification is beneficial when designing an application as it allows the user to interact with the app in a fun way. It keeps the user entertained and gives the user another reason to continuing using the app while keeping the app's main functionality. Moreover a sense of progress gives the user an incentive to use the app more as they want to continue unlocking features and earning achievements.

WhatsApp's main function is to allow users to message, call and send attachments over a Wi-Fi or data connection. Therefore saving a user's minutes and text's if they are running low and allowing them to use additional features that they may not be able to use (e.g. video calling) when using only their phone.


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