Company Research: Ogilvy


Founded by Edmund Mather & David Ogilvy

I wasn't sure what Ogilvy did at first but after this company researching further I discovered that they are an advertising agency.

"Ogilvy is a New York City-based British advertising, marketing and public relations agency. It started as a London advertising agency founded in 1850 by Edmund Mather, which in 1964 became known as Ogilvy & Mather after merging with a New York City agency that was founded in 1948 by David Ogilvy. It is part of the WPP Group, which is by revenue one of the largest marketing and communications companies in the world. The agency is known for its work with Dove, American Express, and IBM." (Wikipedia, 2018)

I really like the 'Type with Pride' project that Ogilvy advertised.
It was a really nice gesture for Gilbert Baker (The creator of the LGBTQ rainbow flag) to name the font after him after he passed away in 2017. I found it interesting that this is the first font that comes with a coloured alternative - as I have never thought about this before.





Bibliography
OGILVY (2018) About Ogilvy. [Online] Available at: https://www.ogilvy.com/about/. [Accessed: 9 October 2018].
OGILVY (2018) About Ogilvy. [Online] Available at: https://www.ogilvy.com/work/type-with-pride/. [Accessed: 9 October 2018].
WIKIPEDIA (2018) Ogilvy (agency). [Online] Available at: https://en.wikipedia.org/wiki/Ogilvy_(agency). [Accessed: 9 October 2018].
D&AD (2018) Type With Pride. [Online] Available at: https://www.dandad.org/awards/professional/2018/branding/26745/type-with-pride/. [Accessed: 9 October 2018].
RODRIGO MORAN. (2017). Type With Pride. [Online Video]. April 20th. Available from: https://youtu.be/155f4gK25I0. Accessed: 9th October 2018].

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