Ocado Live Brief: Developing our Concept

Anja and I developed our concept further. 
We tried to come up with solutions to the question, "Why would mum's would want to buy international food at Ocado?" 


We developed our concept further by giving our ad a scenario of how a Mum may end up needing to use Ocado to buy international food. 
We still want to include the positives of Ocado's delivery service and spoke about some next steps for our concept.


We decided to choose Italy as our region.
Anja researched some pasta's (gnocchi) which you wouldn't usually have in your cupboard which may be added to a traditional Italian recipe which may be a reason as to why the Mum wants to use Ocado.

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