Ocado Live Brief: Research - Positives of Ocado

Ocado is unlike any other supermarket as they are a tech company that sells groceries. This is compared to a physical supermarket which would have a store as well as an online shopping platform.

When we visited Ocado on a site tour they mentioned that they have specific company values which are also found on their website.


Ocado are currently offering new customers an incentive for joining Ocado.
They are offered 30% off their first grocery shop and free deliveries for a year if you spend a minimum of £60.

Already existing customers can purchase a smart pass which has the following benefits:

  • No charges on your delivery
  • Exclusive discounts and offers
  • 10% off big brands
  • Priority access during Christmas 
  • Samples, gifts and an Ocadolife magazine subscription
  • Anniversary gifts
Carrier bag recycle bonus scheme
If you hand back used carrier bags to the delivery driver you'll be given 5p for every bag given back which will be discounted from your order total. This isn't just for Ocado's carrier bags, you are able to return bags from any supermarket for Ocado to recycle.

Personal shoppers pack each bag according to a segregation guide to minimise damage and product contamination.

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