Ocado Live Brief: Research - Social Media Platforms

I decided to research Ocado on social media to see what sort of ads/pictures they were already posting.

Instagram
I really liked their Instagram as all posts were very vibrant, colourful and appealing to the eye.
The type of demographic commonly found on Instagram are teenagers/young adults as this is quite a new social media to use compared to Facebook. Instagram is very visual with minimal copy.



Facebook
Posts found on Facebook were more structured and polished, they were still fun but in somewhat less youthful. This may be due the target audience of Facebook being adults/middle aged individuals and other companies. Therefore Ocado would want to keep more of a professional look compared to their posts on Instagram.




 Twitter
Posts on Twitter were very copy heavy. One image was used for every tweet however the information regarding the image seemed to be the most important aspect of the tweet rather than the image. Images were more professional and structured similar to Facebook which may be due to the audience on Twitter being a similar demographic to Facebook but may include young adults.




Pinterest
I feel as though Ocado don't use their Pinterest very regularly. It seems that their last pins were from a year ago and have a slightly different vibe to the other posts on their social media channels which means that their branding or advertising style may have changed.

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