Miam Miam: Mood board Feedback & Skype Call

While skyping with Senad, he explained more about the client and target audience.

Client (Stength & Movement Federation)
  • Young, fitness enthusiasts who are aged 26
  • Based in Salzberg, Austria
  • Skilled in differnet fields e.g. Cross-fit, Gym, Martial Arts, Yoga etc
  • Moving to a new premisis
Target Audience
  • Young people
  • Older people who still want to feel young 
  • Individuals who would like to take different disiplines under one roof
Logo Design
  • Claim "witness the fitness"
  • Can shorten company name to SMF
  • Crazy/experimental design
  • Not to include traditional colours (e.g. navy blue, dark red etc.)
  • Should include non-traditional colours (e.g. bright colours, neon colours etc.)
  • Avoid Serif fonts
  • Would like to stand out from the regular fitness approach
  • Needs to fit with all disciplines (e.g. Cross-fit, Gym, Martial Arts, Yoga etc.)
  • More similar to sports brands (e.g. Nike, Addidas etc.)

After looking at my moodboard Senad believes that the client is looking for designs such as:

Heart Logo
Heart stands out due to the colour includes a weight

Forged Fit
Clear design includes a weight

Flex Appeal
Likes colours used but not so much the design


Believes the client is not looking for designs such as:

Fitness Company
Too ecological

Spartan Fitness & Muscle
Too Traditional, traditional colours




Union Fitness
Too spiky



Fitness Link
Specifically for women, traditional colours used

Comments

Post a Comment

Popular posts from this blog

Training Page Illustrations

Image
For the training page instead of photographic imagery for each course, I have decided to create illustrations on Adobe Illustrator. My reasons for this was due to the unavaliability of suitable images in this industry. A large majority of images were very 'stocky' and fake which is not what the business should be percieved as. Therefore to avoid sourcing images drawing simple outlined Illustrations represents a clean, clear and trustworthy service due to the clarity of the lines. *All Illustrations have been drawn by myself on Adobe Illustrator
Read more

Educational Gaming Industry

Image
At a young age, I was surrounded by educational games in Maths, Science, Spelling, problem solving and even Art! Playing many of these games inspired me to learn these subjects while I was at school as I had learnt some topics while playing these games and therefore is a major reason as to why I decided to make my Arduino Maths game project. Games like 'I love Math', 'I love Spelling' and 'I love Science' were very entertaining games that I enjoyed playing. Unfortunately, it seems as though the market for educational games has died down, while technology is continually changing, the curriculum for school children is still the same. With the amount of technology used daily, children find more interactive ways to learn rather than old textbooks however schools either do not realise this or are not equipped to handle the change. Therefore it may seem that the industry has died down but this is mainly because most educational gaming companies find more su...
Read more

Black Mirror: BanderSnatch

Image
After watching/playing BanderSnatch, I was left feeling uneasy about the decisions I had made for Stefan Butler. Even though I had attempted to make good decisions for this character, this still ended terribly. Stefan is anxious throughout the entire film because he feels as though someone is making decisions for him against his will. The concept of this Black Mirror episode was very interesting and I reaslised that there are multiple endings that lead to different fates. The game Stefan makes shows the pressures of the gaming industry as he struggles to finish one of the endings for his game. The game he creates is ironically about decisions and is the first of it's kind. (IGN, 2019) I enjoyed the storyline and the coincidences between Stefan and the audience, aswell as the interactivity that allowed you to choose what path Stefan will take. Although this did become annoying at times as you would sometimes find yourself with little or too much choice. At some points you wa...
Read more