Miam Miam: Mood board Feedback & Skype Call

While skyping with Senad, he explained more about the client and target audience.

Client (Stength & Movement Federation)
  • Young, fitness enthusiasts who are aged 26
  • Based in Salzberg, Austria
  • Skilled in differnet fields e.g. Cross-fit, Gym, Martial Arts, Yoga etc
  • Moving to a new premisis
Target Audience
  • Young people
  • Older people who still want to feel young 
  • Individuals who would like to take different disiplines under one roof
Logo Design
  • Claim "witness the fitness"
  • Can shorten company name to SMF
  • Crazy/experimental design
  • Not to include traditional colours (e.g. navy blue, dark red etc.)
  • Should include non-traditional colours (e.g. bright colours, neon colours etc.)
  • Avoid Serif fonts
  • Would like to stand out from the regular fitness approach
  • Needs to fit with all disciplines (e.g. Cross-fit, Gym, Martial Arts, Yoga etc.)
  • More similar to sports brands (e.g. Nike, Addidas etc.)

After looking at my moodboard Senad believes that the client is looking for designs such as:

Heart Logo
Heart stands out due to the colour includes a weight

Forged Fit
Clear design includes a weight

Flex Appeal
Likes colours used but not so much the design


Believes the client is not looking for designs such as:

Fitness Company
Too ecological

Spartan Fitness & Muscle
Too Traditional, traditional colours




Union Fitness
Too spiky



Fitness Link
Specifically for women, traditional colours used

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