Motion Graphic: Aspect Ratio

After checking the brief, in the specification it mentions that our aspect ratio needed to be 4:5 with a minimum of 600px width. When looking at the Aspect Ratio guide we saw that this size was optimal for both Facebook and Instagram.



This was also mentioned when using the creative hub to create a MockUp of our ad.
Therefore we decided that our canvas would have a 1280px width and 1600px height (4:5 aspect ratio) which met the brief specifications. When using After Affects there wasn't a pre-set option that allowed you to select the aspect ratio to 4:5 and therefore had to calculate the pixel height width within the requirements of a 600px minimum width.

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