ACE Presentation Preparation: Packaging Brainstorm

I decided that I wanted to pick a topic from the Design and Visual area on the presentation exercise list given as this area interested me the most.

The topic I picked was:
Prepare and present packaging design ideas on behalf of Ogilvy for the launch of a brand new instant-coffee range targeted at young, urban consumers.

I found this topic the most interesting and want to include my own packaging ideas in the presentation.
I brainstormed some ideas for logo designs and concepts while creating an urban mood board on Pinterest so that my design would be appealing to my target audience.


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