University Projects

I drew more sketches taking into consideration the research I had done previously and sent this to Senad. My favourite drawing is of the tiger as I feel as though this is brings across this training style as hardcore. 

After Senad's feedback I decided to take some inspirations from fight clubs, cross fit logos and martial arts brands etc. to gain a better idea of what Strength & Movement Federation would like as a logo for their company.    

I emailed my sketches to Senad and after he had a chance to look at them, he gave me the following feedback suggesting that I need to go more hardcore with the design. He suggested looking at cross fit logo's to gain some inspiration.

After my skype call with Senad, I gained a better idea on what the client wanted in terms of their logo design. Therefore, I sketched some ideas of potential logos that could be used or built upon and sent this to Senad. My favourite logo's are the three love heart people as they show the different activities that you can participate in at the Stength & Movement Federation (Martial Arts, Weight-lifting/Gym, Cross Fit). I also quite like the person that has a weight for arms and a martial arts belt for legs as this shows that you don't have to participate in one activity as the Stength & Movement Federation have many disiplines under one roof.

When applying for this project not a lot of information was shared about the client and therefore Senad Begic had to confirm information that I had originally written in the brief and fill in the parts that I did not know.

While skyping with Senad, he explained more about the client and target audience. Client (Stength & Movement Federation) Young, fitness enthusiasts who are aged 26 Based in Salzberg, Austria Skilled in differnet fields e.g. Cross-fit, Gym, Martial Arts, Yoga etc Moving to a new premisis Target Audience Young people Older people who still want to feel young  Individuals who would like to take different disiplines under one roof Logo Design Claim "witness the fitness" Can shorten company name to SMF Crazy/experimental design Not to include traditional colours (e.g. navy blue, dark red etc.) Should include non-traditional colours (e.g. bright colours, neon colours etc.) Avoid Serif fonts Would like to stand out from the regular fitness approach Needs to fit with all disciplines (e.g. Cross-fit, Gym, Martial Arts, Yoga etc.) More similar to sports brands (e.g. Nike, Addidas etc.) After looking at my moodboard Senad believes that the client i...

Senad suggested that speaking over Skype would be more efficient to deliver information about my brief and moodboard to me. At 4pm Senad called me via skype where we spoke about the project in more detail, the client and target audeince.