Motion Graphic: Additional Copy

While I was focusing on the illustrations, Anja researched what Ocado usually write as copy for their posts. I had researched Ocado's social media posts prior to this and therefore was able to incorporate my ideas and knowledge with Anja so that be was able to write our copy.

We discussed this in the #general channel on Slack, however perhaps we could have created a separate channel to discuss this. 

I edited Anja's idea for our copy with further research on Ocado's instagram posts.

I then took this one step further. I realised that Ocado also had a recipes page on their website and searched for recipes that included gnocchi and incorporated this research into our copy. I made this page into a bit.ly link as this looks more appealing than a long URL.

I also realised that Ocado usually used three to four hashtags in their social media posts and therefore added three hashtags to our copy.

I looked into adding a CTA button on our social media post and found that I could add a 'Shop Now' button to our post while creating our ad mockup.

I asked Anja's opinion on the headline and News Feed Link Description, as I wasn't sure exactly what to add. While discussing this with Anja, I realised that adding the offers would be most appropriate and Anja came up with this copy.