Ocado Live Brief: Researching different Motion Graphic styles
I decided to research motion graphic styles to gain an idea of what we want our motion graphic to look like. We are aiming to create a basic minimalistic style as this be relatable to Mum's with children.
I came across this motion graphic which I found really interesting as it is quite a complex motion graphic. It's very exciting and bold which I believe would appeal more to young people than middle aged individuals. This motion graphic was clearly made using Adobe After Effects and uses real life images and animations which is a mixture of two different styles.
I watched this motion graphic which was crazy!
This graphic was very complex and the sound matched the animation well!
I really liked the creators use of colour and transitioning and psychedelia patterns.
I'm not sure what program this was made in however something similar could have been made using After Effects.
This motion graphic was created using After Effects to advertise a holiday agency.
I think the creator's style is the most minimalistic compared to the other styles as it includes basic solid coloured shapes. I like the transitions between each frame as this causes the motion graphic to flow smoothly. This motion graphic is 26 seconds in total which is a similar time frame to Ocado's requirements of 10 - 20 seconds. Therefore, this gives me a rough idea as to what content can be delivered during this short period of time.
Towards the end of the graphic, the music didn't really fit well with the animation however this may have been due to the creator not having enough time or not having much experience with audio.
Bibliography
Rocketstock (2016) 7 Inspiring Examples of Stylish 2D Animation. [Online] Available at: https://www.rocketstock.com/blog/7-inspiring-examples-of-stylish-2d-animation/ [Accessed: 2 November 2018].
TRAVEL PORTLAND (2015) Travel Portland | Discover what makes Portland so Portland (30 second). [Online Video]. 13th November. Available from: https://www.youtube.com/watch?time_continue=20&v=aFKaa1Gn6zE. [Accessed: 2nd November 2018].
THE NATIONAL, AGENT PEKKA (2016) Down The Rabbit Hole 2016. [Online Video]. n.d. Available from: https://vimeo.com/151656481. [Accessed: 2nd November 2018].
TURQUOISE HOLIDAYS, BEYOND BREATH (2017) Turquoise Holidays - Motion graphics Ad. [Online Video]. 6th November. https://www.youtube.com/watch?v=WWnmha_FYVM. [Accessed: 2nd November 2018].
I came across this motion graphic which I found really interesting as it is quite a complex motion graphic. It's very exciting and bold which I believe would appeal more to young people than middle aged individuals. This motion graphic was clearly made using Adobe After Effects and uses real life images and animations which is a mixture of two different styles.
I watched this motion graphic which was crazy!
This graphic was very complex and the sound matched the animation well!
I really liked the creators use of colour and transitioning and psychedelia patterns.
I'm not sure what program this was made in however something similar could have been made using After Effects.
This motion graphic was created using After Effects to advertise a holiday agency.
I think the creator's style is the most minimalistic compared to the other styles as it includes basic solid coloured shapes. I like the transitions between each frame as this causes the motion graphic to flow smoothly. This motion graphic is 26 seconds in total which is a similar time frame to Ocado's requirements of 10 - 20 seconds. Therefore, this gives me a rough idea as to what content can be delivered during this short period of time.
Towards the end of the graphic, the music didn't really fit well with the animation however this may have been due to the creator not having enough time or not having much experience with audio.
Bibliography
Rocketstock (2016) 7 Inspiring Examples of Stylish 2D Animation. [Online] Available at: https://www.rocketstock.com/blog/7-inspiring-examples-of-stylish-2d-animation/ [Accessed: 2 November 2018].
TRAVEL PORTLAND (2015) Travel Portland | Discover what makes Portland so Portland (30 second). [Online Video]. 13th November. Available from: https://www.youtube.com/watch?time_continue=20&v=aFKaa1Gn6zE. [Accessed: 2nd November 2018].
THE NATIONAL, AGENT PEKKA (2016) Down The Rabbit Hole 2016. [Online Video]. n.d. Available from: https://vimeo.com/151656481. [Accessed: 2nd November 2018].
TURQUOISE HOLIDAYS, BEYOND BREATH (2017) Turquoise Holidays - Motion graphics Ad. [Online Video]. 6th November. https://www.youtube.com/watch?v=WWnmha_FYVM. [Accessed: 2nd November 2018].
Comments