Ocado Live Brief: Submitting Concept & Storyboard

Anja and I worked together after class to add adjustments to our storyboard.
We decided that adding an additional frame at the start of our motion graphic will give the viewer context, this will include Ocado's logo and slogan, "The world's foods at your fingertips".



We also added arrows and text to explain our transitions in each frame.
This also gave us a chance to make sure that the Ocado logo was shown throughout the motion graphic as stated on the brief.



We added more text to the call to action including the offers that Ocado wanted us to include in the final frame.



Once we had finished making adjustments to our storyboard, we wrote up our concept and submitted this as a PDF to Julian.




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