ACE Presentation Preparation: Packaging Logo & Colour Palette

My Instant Coffee range is named, Instant "Happbeanness" which is a play on words for Happiness and incorporates the word bean for coffee bean. 
The concept behind this name is due to coffee being able to re-energise you. 
Therefore with instant coffee, because of how fast it is to make, this will grant you instant happiness. 
In my opinion, this name is fun and fits the target audience of young urban consumers.

I have created this logo for the packaging ideas part for the Instant coffee range.


Using Key Lime (#E4EA8C) for the yellowy-green colour

This logo will come in different colours e.g. the green space will be blue etc. for different favours/blends of coffee creating a sense of multiple different types of packaging for this coffee range.

This is due to the previous research I conducted on Pinterest, where urban art commonly used bright, bold colours and had an abstract feel. From my instant coffee survey participants that lived in the city chose Nescafe Azera as the coffee brand that they found the most visually appealing. participants said that this was due to it's bold, bright, colourful design.

Therefore these factors have influenced my logo and packaging design to use bold, bright colours while still keeping a young and fun feel.

I specifically chose to use these three colours as they are classed as intermediate colours on the colour wheel (greeny- yellow, bluey-green and bluey purple) which I consider more interesting and fun than your basic primary or secondary colours. These colours are also commonly used in urban art as they are bright and bold colours which also inspired me to use these colours.



Using Medium Sky Blue (#8BE8E1) for the blue colour


Using Baby Blue Eyes (#A0B4F2) for the purply-blue colour

I played around with the colour of the "bean" in the title Happbeanness by making it brighter than the previous versions. However I decided to use my original version due to the colours looking too different to the bottom of the logo. It also meant that "bean" stood out more than the slogan "Instant coffee, Instant happiness" which is a problem because these are both important parts of the logo that the consumer should see at first glance. 

Having the "bean" and bottom part of the logo using slightly different colours makes you unsure on where you need to look first or will draw your attention to the "bean" and not the slogan when in the previous version the same colour is used which draws your attention to both parts of the logo at the same time as there isn't this difference.



Comments

Post a Comment

Popular posts from this blog

Unity Project 4: Ball platformer game

Image
Finished game displayed in the scene view. Scene view Assets Uses Rigidbody so that the ball can use physics (Gravity) therefore it doesn't fall through the ground. The 'Rolling Ball' script is attached to the ball which adds force to the ball. Ball Inspector Scene view displaying the invisible cube object which can be used as a trigger for an event. Scene view When the console prints 'COLLIDED', the ball has collided with a specific object (Invisible cube). Console Message The invisible cube that is attached to the 'Trigger' script. When an object does not have a mesh renderer, the object becomes invisible as we cannot see it due to it not having a mesh. Cube Inspector Field of view changed, so that the ball can be seen from a slightly different angle. Follow target script also attached allowing a first person type view of the ball as the camera is set to follow the ball's movement. The camera can be moved so tha
Read more

[Research] Traditional Poster Design (4CTA1214)

Image
As you can see from the superman poster, there are only four main colours used which includes red, blue, yellow and brown. All elements are filled in with block colours with no shading which was a common colour theme for traditional posters of this kind. This poster may have been used to advertise a new Superman comic or movie depending on the year it was created. The expression on the characters face fits the title shown on the poster explaining that he is returning. This poster advertised Coca Cola, and looks as though this specific poster was used in the USA - due to the currency used. The whole aim of the poster is to incorporate this drink into working peoples daily lives. This is seen by the slogan, 'Work refreshed' and the small graphics on the bottom right of the poster. Displayed is a man working in a factory environment and a lady is working in an office environment both drinking cola during their breaks - to feel refreshed. In some ways the bottle and
Read more