ACE Presentation Preparation: Fonts for Packaging Design

I decided to use two main fonts for my packaging design.

The font, "school rules" is a free online font created by JasonNG which I chose because it is a handwritten sans-serif font. I thought this font would be appropriate to use for the main titles (Happbeanness title, coffee flavour text) on the packaging as it's a very unique looking font. Urban art is usually associated with graffiti and as school rules is a handwritten font it relates to graffiti in the sense that this is also be handwritten by using a spray can. As this instant coffee brand is for a young urban audience, this font fits with this audience.

"Kohinoor Telugu" is sans-serif font that I decided to use for more important information as this font is very clear and easy to read. It is mainly used for the slogan (Instant coffee, Instant happiness) which is important for the consumer to see and understand so that the title of the coffee has meaning.

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