University Projects

Anja decided to start working on our storyboard. While drawing he noticed some adjustments that could be made to our storyboard that would mean that our concept could still be delivered in the same way but by using less frames making our animation smoother. We decided against making our motion graphic complex and opted for a minimalistic style as we want to get our message across clearly. Once completed he sent the storyboard to me so that we could discuss it further and to make sure we were still meeting the brief requirements. Our discussion about the storyboard

After brainstorming our ideas on Slack, we came up loosely with a concept. On Monday, we discussed this concept with Mikki and were given feedback. She liked our idea and found it cute, she mentioned that we needed to ensure that our motion graphic doesn't exceed 20 seconds as our concept was quite detailed. She explained that this was positive rather than a negative because it is easier to shorten a bigger idea than trying to expand on a smaller idea. She suggested that our next step was to create a storyboard to help us finalise our concept. This was helpful as we had a rough idea of what we wanted to include in our motion graphic however we hadn't properly structured our concept. On Tuesday, Anja and I discussed our concept at great length and visually finalised our concept. Our final concept A mother asks her daughter what she would like from Ocado as she is doing her online grocery shop. Her daughter replies saying that she would like the meal that her Grandma had m...

Ocado is unlike any other supermarket as they are a tech company that sells groceries. This is compared to a physical supermarket which would have a store as well as an online shopping platform. When we visited Ocado on a site tour they mentioned that they have specific company values which are also found on their website. Ocado are currently offering new customers an incentive for joining Ocado. They are offered 30% off their first grocery shop and free deliveries for a year if you spend a minimum of £60. Already existing customers can purchase a smart pass which has the following benefits: No charges on your delivery Exclusive discounts and offers 10% off big brands Priority access during Christmas  Samples, gifts and an Ocadolife magazine subscription Anniversary gifts Carrier bag recycle bonus scheme If you hand back used carrier bags to the delivery driver you'll be given 5p for every bag given back which will be discounted from your order total. Thi...

While brainstorming, Anja and I discussed adding sound to our motion graphic. As we wanted a young child to voice our ad (as this may make the ad more relatable to the watcher), we began thinking about what we would like the child to say and therefore created a script channel on Slack. Discussion about the script Discussing the script in more detail

Anja and I developed our concept further.  We tried to come up with solutions to the question, "Why would mum's would want to buy international food at Ocado?"  We developed our concept further by giving our ad a scenario of how a Mum may end up needing to use Ocado to buy international food.  We still want to include the positives of Ocado's delivery service and spoke about some next steps for our concept. We decided to choose Italy as our region. Anja researched some pasta's (gnocchi) which you wouldn't usually have in your cupboard which may be added to a traditional Italian recipe which may be a reason as to why the Mum wants to use Ocado.

Anja and I created a survey channel on Slack where we discussed some ideas and questions for our research. A survey will help us gain information about why individuals (specifically our target audience) like to shop at Ocado. We wanted to relate this survey to international food as well as general research about shoppers as this is an aspect we need to focus on in our brief.

Anja and I have brainstormed our concept some more so that we can incorporate international food in our motion graphic. I have introduced the idea of sending a short message through our graphic, we are trying to solve the problem of, "What do mums want from a supermarket?". We were going on the direction of delivery before however this somehow needs to relate to international food which we have discussed in our conversation. We share our notes about what Ocado like in terms of design that we picked up while on our tour.