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Ocado Live Brief: Research - Positives of Ocado

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Ocado is unlike any other supermarket as they are a tech company that sells groceries. This is compared to a physical supermarket which would have a store as well as an online shopping platform. When we visited Ocado on a site tour they mentioned that they have specific company values which are also found on their website. Ocado are currently offering new customers an incentive for joining Ocado. They are offered 30% off their first grocery shop and free deliveries for a year if you spend a minimum of £60. Already existing customers can purchase a smart pass which has the following benefits: No charges on your delivery Exclusive discounts and offers 10% off big brands Priority access during Christmas  Samples, gifts and an Ocadolife magazine subscription Anniversary gifts Carrier bag recycle bonus scheme If you hand back used carrier bags to the delivery driver you'll be given 5p for every bag given back which will be discounted from your order total. Thi...

Ocado Live Brief: Script for Motion Graphic

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While brainstorming, Anja and I discussed adding sound to our motion graphic. As we wanted a young child to voice our ad (as this may make the ad more relatable to the watcher), we began thinking about what we would like the child to say and therefore created a script channel on Slack. Discussion about the script Discussing the script in more detail

Ocado Live Brief: Developing our Concept

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Anja and I developed our concept further.  We tried to come up with solutions to the question, "Why would mum's would want to buy international food at Ocado?"  We developed our concept further by giving our ad a scenario of how a Mum may end up needing to use Ocado to buy international food.  We still want to include the positives of Ocado's delivery service and spoke about some next steps for our concept. We decided to choose Italy as our region. Anja researched some pasta's (gnocchi) which you wouldn't usually have in your cupboard which may be added to a traditional Italian recipe which may be a reason as to why the Mum wants to use Ocado.

Ocado Live Brief: Research Survey Discussion

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Anja and I created a survey channel on Slack where we discussed some ideas and questions for our research. A survey will help us gain information about why individuals (specifically our target audience) like to shop at Ocado. We wanted to relate this survey to international food as well as general research about shoppers as this is an aspect we need to focus on in our brief.

Ocado Live Brief: Brainstorming Concept Continued

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Anja and I have brainstormed our concept some more so that we can incorporate international food in our motion graphic. I have introduced the idea of sending a short message through our graphic, we are trying to solve the problem of, "What do mums want from a supermarket?". We were going on the direction of delivery before however this somehow needs to relate to international food which we have discussed in our conversation. We share our notes about what Ocado like in terms of design that we picked up while on our tour.

ACE Presentation Preparation: Packaging Logo & Colour Palette

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My Instant Coffee range is named, Instant "Happbeanness" which is a play on words for Happiness and incorporates the word bean for coffee bean.  The concept behind this name is due to coffee being able to re-energise you.  Therefore with instant coffee, because of how fast it is to make, this will grant you instant happiness.  In my opinion, this name is fun and fits the target audience of young urban consumers. I have created this logo for the packaging ideas part for the Instant coffee range. Using Key Lime (#E4EA8C) for the yellowy-green colour This logo will come in different colours e.g. the green space will be blue etc. for different favours/blends of coffee creating a sense of multiple different types of packaging for this coffee range. This is due to the previous research I conducted on Pinterest, where urban art commonly used bright, bold colours and had an abstract feel. From my instant coffee survey participants that lived in the city chos...

ACE Presentation Preparation: Fonts for Packaging Design

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I decided to use two main fonts for my packaging design. The font, "school rules" is a free online font created by JasonNG which I chose because it is a handwritten sans-serif font. I thought this font would be appropriate to use for the main titles (Happbeanness title, coffee flavour text) on the packaging as it's a very unique looking font. Urban art is usually associated with graffiti and as school rules is a handwritten font it relates to graffiti in the sense that this is also be handwritten by using a spray can. As this instant coffee brand is for a young urban audience, this font fits with this audience. "Kohinoor Telugu" is sans-serif font that I decided to use for more important information as this font is very clear and easy to read. It is mainly used for the slogan (Instant coffee, Instant happiness) which is important for the consumer to see and understand so that the title of the coffee has meaning.